EmotionTrac is a niche litigation analytics platform for plaintiff-side case valuation, mock-jury testing, and trial-story refinement. Instead of analyzing documents, it measures how independent viewers react to dashcam footage, witness clips, demand materials, openings, and other case assets through mobile-app-based emotional analysis and survey responses. The strongest evidence is in personal injury and trial-prep workflows where firms want a faster, less groupthink-prone alternative to traditional focus groups.
Company Info
- Founded: 2017
- Team size: 11-50 employees
- Funding: $40K
- HQ: United States
- Sector: Market Research
What We Haven’t Verified
This page was assembled from publicly available information. Feature claims and workflow mappings are based on what the vendor and third-party listings publish — not hands-on testing or practitioner feedback.
Workflows
Based on practitioner evidence, Emotiontrac is used in these workflows:
What practitioners struggle with
Real frustrations from legal professionals — the problems Emotiontrac addresses (or should address). Sourced from practitioner reviews, Reddit threads, and case studies.
Plaintiff lawyer is about to send a demand letter or walk into mediation with a case that could be worth far more than the insurer's first offer, but they're still guessing which facts, videos, and witness moments actually make jurors or mediators care — traditional focus groups take too long, cost too much, and one loud participant can distort the whole read on case value.
Where it fits in your workflow
Before Emotiontrac
Law firm chooses a case, witness clip, dashcam video, opening narrative, or mediation packet that needs testing before demand, mediation, or trial.
After Emotiontrac
EmotionTrac pushes materials to an independent mock panel through a mobile app, captures emotional and survey responses, and feeds insights back into case valuation, demand-letter drafting, witness prep, opening refinement, and settlement strategy.
Integrations & hand-offs
Trial lawyers and support staff collect case assets, EmotionTrac runs the panel and analytics, and the output gets handed back into mediation packets, case-selection decisions, or trial consulting workflows. It sits beside, not instead of, broader case-management and document systems.
Also used by similar teams
Community Data
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