Law firm CRM/ERM and eMarketing platform, branded as TRĒ AI (trelationships.com). New Braunfels, TX. Founded 2022. Todd Miller (Gwabbit founder) acquired majority stake April 2024 — covered by Legaltech News. Key differentiator: same-day deployment and 30-day free trial, positioning against heavyweight CRM implementations that take 6-18 months (InterAction, ContactEase). AI-powered automatic contact sourcing, data cleansing, job change tracking — claims zero data stewards or attorney adoption required. Also offers eMarketing campaigns and event management. Built specifically for law firm marketing and BD professionals. ILTACON 2024 exhibitor (Booth 950), Fringe Legal ILTACON recap coverage. ILTA Women Who Lead participant. Active Legal Marketing Association event sponsorships (South Louisiana, Ohio chapters). Phelps Dunbar hosting TRĒ AI-sponsored AI lunch & learn (March 2026). Brennan, Manna & Diamond confirmed same-day deployment client (Sep 2025, PRWeb). 10K free CRM data cleanse offer for law firms (Feb 2025). Reddit r/legaltech: mentioned for events management. No Capterra/G2 reviews. Pricing not publicly disclosed. 5 employees. Note: ‘Greenfield Opus’ company name vs ‘TRĒ AI’ product brand creates confusion.
Company Info
- Founded: 2022
- Team size: 1-10 employees
- HQ: United States
- Sector: Software Development
What We Haven’t Verified
This page was assembled from publicly available information. Feature claims and workflow mappings are based on what the vendor and third-party listings publish — not hands-on testing or practitioner feedback.
Workflows
Based on practitioner evidence, Greenfield Opus is used in these workflows:
What practitioners struggle with
Real frustrations from legal professionals — the problems Greenfield Opus addresses (or should address). Sourced from practitioner reviews, Reddit threads, and case studies.
Firm uses separate tools for intake, documents, billing, and e-signatures that don't talk to each other — opening a new matter means entering the same client info 4 times across systems that should but don't share data
Firm pays $3K/month across Google Ads, Avvo, FindLaw, and networking events but has zero attribution — can't tell which marketing channel actually produces signed retainers vs. tire-kickers
Managing partner knows the firm has deep relationships with 200 clients but no single place shows who knows whom — partners hoard contacts in personal Outlook folders, BD team maintains a stale spreadsheet, and a lateral hire's $5M book of business is invisible to the rest of the firm for months
Law firm CMO is asked to prove ROI on the $2M marketing budget but has no way to connect BD events, newsletters, and client alerts to actual originations — partners claim credit anecdotally while marketing can't demonstrate pipeline attribution
Managing partner or BD leader knows the firm has hidden expansion opportunities and at-risk clients in its current portfolio, but nobody can predict which clients are likely to grow, churn, or need a different service line before the window to act has passed.
Where it fits in your workflow
Community Data
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