Laurel is an AI-native automated timekeeping and work-intelligence layer for mid-size and large law firms that already run a billing stack such as Elite 3E, Aderant, SurePoint, Clio, Tabs3, or Juris but want to stop revenue leakage from reconstructed timesheets. Formerly Time by Ping, Laurel captures work across email, meetings, browsers, and DMS tools, drafts time narratives, enforces billing-compliance rules earlier in the workflow, and feeds realization/profitability analytics back to firm leadership. LawNext’s February 4, 2025 profile says Laurel users gain an average of 28 extra billable minutes per day and 1-4% better realization, while Laurel’s June 2025 funding announcement says the company raised a $100M Series C after previously announcing a $36.5M Series B. Security posture is stronger than most time-capture startups on paper: Laurel advertises SSO, encryption in transit and at rest, BYOK, GDPR/CCPA support, and a SOC 2 Type II milestone on its security resources. Pricing is not public and the deployment motion is white-glove, so this is not a solo/small-firm self-serve product. Independent review depth is still thin: Software Finder shows custom pricing and zero reviews, while Reddit commentary is more ‘we’re evaluating it’ or ‘the ROI looks interesting’ than battle-tested community consensus.
Capabilities
Spans 1 product area: Time and Billing.
Workflow Coverage
Based on published feature listings, this tool maps to 2 workflow areas:
- Billing, Time & Finance — Time Tracking, Invoicing Tools, Trust Accounting, Automatic Time Capture (+4 more)
- Research & Analysis — Insights and Analytics
Workflow mappings derived from published feature lists. Not independently verified.
Company Info
- Founded: 2016
- HQ: United States
- Sector: Revenue Management
What We Haven’t Verified
This page was assembled from publicly available information. Feature claims and workflow mappings are based on what the vendor and third-party listings publish — not hands-on testing or practitioner feedback.
Workflows
Based on practitioner evidence, Laurel is used in these workflows:
Where it fits in your workflow
Before Laurel
Lawyers work across Outlook, Teams/Zoom, browsers, NetDocuments/iManage, and the firm's billing system, but time capture is inconsistent and outside counsel guidelines create compliance risk before the pre-bill stage.
After Laurel
Laurel drafts or cleans time entries, routes them into the firm's PMS/eBilling workflow, reduces write-offs/rejections, and gives firm leadership realization and profitability visibility.
Integrations & hand-offs
User activity flows from email, meetings, browsers, and DMS tools into Laurel; Laurel then pushes structured time data into billing systems such as Elite 3E, Aderant, SurePoint, Clio, Tabs3, and Juris, where billing coordinators and finance/legal ops teams take the process forward.
Also used by similar teams
Community Data
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