Upstock
How Hype Index is computed · prospect-to-user intent ratio over the 24-month window
What it is
Worker equity management platform for startups, offering RSU-based equity plans across 75+ countries. Core capabilities: Instant Equity Deployment, Dynamic Value Splitting, Motivational Dashboard with real-time equity tracking, standardized legal documentation for equity plans, vesting schedule management, and cap table administration. Positioned as an affordable Carta alternative for early-stage companies. G2: 4.2/5 (37 reviews). Founded in San Francisco. $3.4M funding. 49 employees, 2,775 LinkedIn followers. Trusted by VC firms (per website). Competitors: Carta (80% market share), Pulley (15%), Qapita, Cake Equity, J.P. Morgan Workplace Solutions, Vestd (UK). Stanford CodeX TechIndex listed. No security certifications found publicly. NARROW LEGAL RELEVANCE: corporate attorneys draft equity plans that Upstock standardizes. Tool replaces need for expensive equity lawyers rather than serving lawyers. In-house counsel at startups would interact with Upstock outputs.
Company Info
- Founded: 2019
- Team size: 11-50 employees
- Funding: $3.4M
- HQ: United States
- Sector: Governance/Compliance/Risk Management
What We Haven’t Verified
This page was assembled from publicly available information. Feature claims and workflow mappings are based on what the vendor and third-party listings publish — not hands-on testing or practitioner feedback.
Community ratings
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- 3.4MTotal funding reported by the TLTF directory · founded 2019 · as crawled 2026-02-09source ↗
Round-by-round data (dates, round names, investors) is not in our source crawl — only the total is shown.